Richard Osterlind has become a key figure for several organizations, as a member to their trade show team. This type of function brings to life the flexibility and adaptability and the resulting cost effectiveness and the real benefit of Multiple Impact opportunity. Typically, Osterlind will spend several hours per day in the trade show booth functioning as a traffic stopper, inviting attendees into the booth and performing Close Up. Should the organization have a hospitality suite for after hours informal entertaining, he can spend time there as well. He can also perform at private dinners hosted by the organization; a combination of Close Up and Stage Show. Once again, maximum return on investment for the entertainment dollar.